Smartphone's Sale Drop in Q2

Smartphone’s Sale Drop in Q2

Smartphone sales are down. Once more. After years of growth, the smartphone market’s latest slide has continued into the second quarter of 2019, per numbers from analyst group, Gartner.

At 1.7% year over year, it’s not a huge slice of the overall pie, but it does level to a continued drawback for manufacturers, dropping from 374 million to 368 million. The biggest hit continues to be within the high end of the market, as increased costs coupled with longer refresh cycles and fewer compelling features continue to contribute to the decline.

Of the top five markets, only China and Brazil saw growth. At 0.5%, however, China’s slight bump wasn’t sufficient to turn things around. Interestingly, Gartner notes that some of China’s growth could also be due to manufacturers looking to move old flagship stock to make way for 5G models. Further 5G phones, coupled with more carrier coverage, may drive sales a bit as effectively in future quarters.

The number two market, India, noticed a 2.3% drop year-over-year, as consumer upgrades from feature phones to smartphones started to slow. The firm anticipates that sales will continue to remain sluggish via the end of 2019.

Apple continued to see declines, although those have slowed compared to the hit it took in the first quarter. Samsung and Huawei, meanwhile, have been rare vibrant spots. Samsung’s growth was led primarily by mid-range and entry-level handsets like its Galaxy A series, while the delay of Huawei’s U.S. ban helped boost its sale a bit for the quarter.