The “Mobile Analytics Market“ Report provides comprehensive information on the top of market owners, their annual transactions, the stability of their actions and the strategies used to attract the activity. Mobile Analytics Market report also highlights some of the rules and regulations that have been established by the governing bodies of some countries that can stimulate and restrict commercial activities in certain parts of the world. The information includes the company profile, annual turnover, the types of products and services they provide, income generation, which provide direction to businesses to take important steps.
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Mobile Analytics Market study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The global mobile analytics market was valued at USD 2.14 billion in 2017 and is expected to reach a value of USD 7.52 billion by 2023 at a CAGR of 23.04% over the forecast period 2018-2023. The market is limited to software and related services available with segmentation by type of usage, end user, and geography. This report focuses on adoption of these solutions by various end-users and regions. The study also emphasizes on latest trends, industry activities, and vendor market activities.
Mobile analytics is the branch of analytics specific to a particular mobile platform to improve business performance by making timely and informed decisions for higher customer service and satisfaction. With increasing proliferation of smartphones, where everything from social networking, shopping to financial transactions are being done, coupled with the growth of big data and Internet of Things, much data is being generated. By collecting and analyzing this data using mobile analytics, marketers can generate insights on how their particular product/service is performing, which will aid them to take better and informed decisions.
The surge of smartphone devices, increasing mobile working population, and escalating number of mobile business emails are driving the market. Whereas, low security in mobile devices and the variation between platforms are constraining the mobile analytics technology. Improving the heterogeneity of devices, concentration on advanced functionality and device management, ability to work in an offline mode, convergence with web analytics, etc., are some of the areas of opportunity in the domain.
Growing Adoption of Advanced Simulations in Automotive Industry Smartphone and Tablet Revolution Driving Investments in Mobile Advertisement
As technology continues to evolve, the mobile network has built new business models to deliver new services in communication. Majority of the people use smartphones and tablets for internet search, resulting in the increased use of mobile applications and a greater focus on app analytics and mobile app marketing. This can be witnessed by the mobile ad spending in 2017, which totaled to USD 107 billion. For organizations, mobile software, smartphones, and tablets are major data collection devices. With the growing customer demand, enterprises are developing various mobile applications, driving the mobile analytics market. The smartphone adoption rate is growing at an exponential rate. In 2017, smartphone penetration was reported to be 42%, worldwide, and it is estimated that this number will grow to 45% in 2018, as smartphone adoption skyrockets in developing economies.
Data Explosion from E-Commerce Likely to Propel Market
Over the last decade, the Internet has changed the way people buy and sell goods and services. Online retail or e-commerce is transforming the shopping experience for customers. With the mobile analytics, businesses can measure the involvement of mobile into their websites, in-app traffic, and specific mobile platforms. The sector has seen unprecedented growth using mobile analytics, and the adoption of mobile analytics is enabling the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets, and technologies like 4G, Wi-Fi, and high-speed broadband is helping to increase the number of online customers. Banks and other players in e-commerce ecosystem are providing a secured online platform to pay effortlessly via payment gateways. With the use of mobile analytics, there is an improved performance in the e-commerce business, which is the major factor driving the growth of mobile analytics in e-commerce. Demandware reported that around 58% of the traffic share on retail websites was from smartphones and 7% from the tablets in 3rd Quarter of 2017.
North America to Dominate the Market in 2018
In 2018, North America is estimated to be the top contributor in the mobile analytics market due to increasing technological acceptance and high level of consumer usage. Smartphone adoption is rising in North America, where the adoption of GPS enabled handsets is also high with increasing demand for mobile security solutions. The widespread use of cell phones and the growth in the use of smartphones have opened up collective ability to get information at any time from any place. The main growth will be from increasing mobile ad spending, and increased mobile data. Also, with North American organizations investing in digital transformation and software integration services, the market for mobile analytics is expected to grow lucratively in this region.
Key Developments in the Market
â¢ February 2018: Facebook is rolling out a new security feature called Protect to many users of its iOS app. This Facebook-owned VPN is designed to collect and analyze user data to improve Facebook products and services. Facebook purchased the security software company Onavo back in 2013. It is the Facebook-owned Onavo Protect iOS app that is linked to the Facebook iOS app settings under the âProtectâ label.
â¢ January 2018: NetMotion Software, a provider of Mobile Performance and Mobile Analytics software solutions, announced the companyâs expansion into the Australian and New Zealand markets.
The major players include – SAP, ORACLE, MICROSOFT, IBM CORPORATION, ACTUATE, MICROSTRATEGY, SAS, INFORMATION BUILDERS, TABLEAU, GOODDATA, SPOTFIRE, QLIKVIEW, FACEBOOK, amongst other.
Reasons to Purchase the Report
â¢ To analyze various perspectives of the market with the help of Porterâs Five Forces Analysis.
â¢ To understand which end-user vertical is likely to witness highest adoption rate.
â¢ To identify the latest developments, market shares, and strategies employed by the major market players.
â¢ 3-month analyst support along with the Market Estimate sheet (in Excel).
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Mobile Analytics Market Analyse according to leading players, Competitive landscape, geographical regions, top manufacturers, types, and applications forecast over a period of 2019 to 2024. Geographically, this report is divided into many key Regions, with production, consumption, revenue (million USD), market share and rate of Mobile Analytics Market 2019 in these regions, from 2018 to 2024 (forecast), covering: North America, China, Europe, Japan, Southeast Asia, India.
The Objectives of this report are:
- To define, describe, and analyze the Mobile Analytics market on the basis of product type, application, and region
- To forecast and analyze the size of the Mobile Analytics market (in terms of value) in six key regions, namely, Asia Pacific, Western Europe, Central & Eastern Europe, North America, the Middle East & Africa, and South America
- To forecast and analyze the Mobile Analytics market at country-level in each region
- To strategically analyze each submarket with respect to individual growth trends and its contribution to the Mobile Analytics market
- To analyze opportunities in the Mobile Analytics market for stakeholders by identifying high-growth segments of the market
Key Questions Answered in Mobile Analytics market report:
- What will the market size be in 2024 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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Mobile Analytics Market Report Provides Comprehensive Analysis as Following:
Market segments and sub-segments
Market size & shares
Market trends and dynamics
Market Drivers and Opportunities
Market Analysis and Segmentation
Supply and demand
Technological inventions in Mobile Analytics trade
Marketing Channel Development Trend
Mobile Analytics Market Positioning
Distributors/Traders List enclosed in Positioning Mobile Analytics Market
Mobile Analytics Market report provides you a visible, one-stop breakdown of the leading product, submarkets and market leaders revenue forecasts till 2024. In conclusion, Mobile Analytics Market 2019 report presents the descriptive analysis of the Mobile Analytics Market Major Key-players, Types, Application and Forecast Period knowledge which is able to function a profitable guide for all the Mobile Analytics Market competitors.
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